Business

  • A new theme for 2021

    With the start of a new year comes a fresh outlook and a renewed sense of excitement. Can you feel it brewing, too? As everyone is ready to say a REAL BIG good-bye to 2020, the new year on the horizon seems globally anticipated.

    For the last few years, I’ve chosen a word to manifest for the next 12 months ahead. My word for 2020 was abundance and ohhh, I got it — love, business growth, personal growth — abundance in the ways I’d hoped, and in some totally unexpected ways, as well. It’s safe to say I’m wrapping 2020 with a LOT of gratitude.

    This year though, I’m changing it up – my word for 2021 is simplicity.

    In order to align my life and business to achieve more simplicity, I had to look inward, reflecting on the past few months. I looked at what processes need to be tightened up, programs to help me get better organized, types of positions I will hire for, and – both physically and mentally — started clearing out the clutter.

    I do truly believe hard work pays off, but I am officially OVER the way we glorify the hustle. Spoiler alert: It’s possible to have a successful business while living a simplified and balanced life, but not without a little forethought and a lot of intention.

    Here are some key ways you can adopt more simplicity in your business for the year ahead:

    Build Your Dream Team:
    Growing a business on your own is quite literally impossible. Knowing when and who to hire is key in ensuring you get the support you need to scale. Defining your role in your business and filling in the gaps (ahem, things you hate doing, or aren’t great at doing) is going to help your business thrive while simplifying your day-to-day in one fell swoop. A few roles I recommend looking into include marketing and social media, content creation, accounting or bookkeeping, virtual assistant, tech support, graphic designer, or movers (if you’re a stager, like me!).

    Create Templates
    Templates are the bomb.com, k? They literally exist to make your life easier, and I am here for thaaaat in 2021! Tired of doing the same task over and over again? SAME. Templates can exist for any facet of your business, and will help you streamline and save time. For example, I created a folder in my Google Docs titled ‘common email responses’ that I can just pull up and copy and paste in a new email message when needed. Other template ideas include Instagram stories, email newsletters, any supporting documents you send out such as a contracts, staging reports, or proposals! Simplicity Bonus: Take it a step further and hire someone to design these for you so everything is on brand and consistent. What a thought, right?!

    Content Batching
    If you’re anything like me, writing content is at the bottom of your to do list. Ooops! I’m always in a scramble to create new content (or worse, it doesn’t happen at all). One of the major things I plan to implement in the coming year is batch writing, scheduling 2 full days a month that are dedicated *JUST* to writing blog posts, newsletters, and social media captions. Join me – or, at least just wish me luck?

    Subscription Audit
    I mentioned this in a blog post last year and will be implementing this again, because it’s a total game-changer. How many of us have ongoing subscriptions or memberships that we don’t use or perhaps don’t even need? HI, HELLO, IT’S ME! I have so many I can’t even keep track anymore. But, no worries, because I have a plan. I’m going to list them all out (ALLLL of them!) and decide what I need and what can go. Take a moment to go through each subscription in detail to make sure you are utilizing what each one has to offer — there may have been some handy upgrades since you signed up! Having apps and programs that help you simplify your business are necessary, so make sure you take your time when you go through this list and keep the ones that will help you create more simplicity. It feels like a daunting task, but I promise — getting rid of things you don’t need in your business has the same effect as decluttering your home.

    For me, simplicity means happiness — and I am fully committed to calling more room for joy in 2021.

    Here’s a sneak peek at my to-do list for Operation-Simplify-2021:
    • Looking into purchasing a Sprinter van
    • Leasing a warehouse space and letting go of the 4 storage units
    • Hiring a virtual assistant
    • Utilizing a project management tool (Monday.com came highly recommended) 
    • Hiring movers
    • Batched content creation

    Wishing you the best year ahead in life and in business. I’m truly grateful to be on this journey with you.

    What are you looking most forward to in 2021? Drop me a line to share your plans for the year ahead!

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  • Blending business & happiness

    fact: business and happiness can coexist

    Owning a business can feel all-consuming, at best – and the idea of blending business and happiness often feels out of reach. I realized recently that my entire identity has been wrapped around being a business owner, to a level that just… isn’t healthy. Can you relate?

    While I take great pride in my business and its successes, I also recognize the value in figuring out who the heck I am, outside of it.

    Any entrepreneur will tell you: it can be a gruesome path. At one point or another, you will eat, sleep, and breathe your business. This is especially true in the beginning stages, and tends to rear its ugly head during major growth spurts. I’ve definitely experienced this over the years and now, on the heels of a period of significant scaling — I’m waking up to the fact that Re:Creative was taking over my life in a way I’ve never experienced before.

    My business may have been thriving over the last few months, but internally, I’ve been feeling the opposite. I’m super thankful to have a business that was able to survive an unprecedented year, when I know so many others have had to close their doors, but it hasn’t been without challenges. The stress of running, and growing, a business amidst the 2020 madness has taken a major toll on my physical and mental health.

    I’ve been reflecting, in a big way, and focusing on getting clear on what “success” means for me, while journaling about what brings me happiness and fulfillment *outside of the business*. Have you tried it? Highly recommend.

    Success and happiness look different for everyone and this is not a practice in judging yourself, but a practice in being HONEST about your needs and desires, when it comes to living a full life. If we work so hard but can’t, with certainty, say we’re happy – what is it all for?

    Here’s what I’ve learned through a few weeks of reflections:

    1. Make self-care a priority. This can mean different things on different days, and can adjust based on my schedule. On busier days, it can be as simple as lighting my favourite candle in my office while I work. Yes, something that simple can have a massive impact.

    2. Find a hobby. This was a major game changer for me! I love creating so I decided to take a virtual art class. Every Tuesday from 12 pm to 2 pm (yup right smack in the middle of a WORK day — WILD, right?!), I paint. Let me tell you – it feels SO damn good! 

    3. Explore new places. Yes, Covid poses a challenge, but this can still be accomplished close to home. Spending some time each month to discover a new hiking trail, a drive in the country, a walk in a different neighbourhood, visiting a small town or popping by that cool new coffee shop across town, have all offered me renewed joy and inspiration.

    These might sound like small changes, but my life feels different. These shifts have had an impact on the way I show up in my business and in my relationships with those around me. Not only am I happier but I’m more present (and pleasant), more motivated, and can make better business decisions, because my head is finally clear.

    What have you been doing to seek out happiness in your day-to-day and disconnect yourself from that not-so-healthy business attachment?

    I’d love to hear how you’ve been blending business and happiness.

    Drop me a line to chat about your own tips and tricks!

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  • Insights Into Staging

    One of the most common questions I am asked is, “who PAYS for all this stylish beauty you bestow on each property you touch?!” JK. What they really mean is who is responsible for the cost of staging the home, between a realtor/seller relationship? The truth is, it depends.

    With each project, the answer changes depending on the circumstance of the listing. Sometimes the seller pays for the staging, sometimes it’s the realtor, other times the cost is split between both of them and in some cases the realtor pays upfront and is reimbursed by the seller after the house sells. Lotssss of options.

    The route you take is can be determined based on a few different factors:

    • The listing price
    • The commission structure
    • Whether the seller will also be buying with the same realtor
    • The cost of the staging which can vary vastly from project to project

    Ultimately, it’s up the realtor to decide what works best for their business and margin.This is why it’s so important to have a solid relationship between the realtor and stager. 

    We all know that the number one goal when selling a property is to get the top selling price, and things like pricing strategy, timing, and quality of the staging are pieces of the puzzle that can come together to make those goals a reality.

    When everyone works together as a team (because, in my humble opinion, the stager should be considered an EXTENSION of the realtor’s team, okayyy?), everything goes smoothly on all ends. The staging is on brand for the realtor, it suits the target demographic for the listing, and not only shows well both in photos and in person but stands out amongst the competition. AKA, that thing will sell for top dollar.

    SO. How do you get your seller on board for staging?

    • Be clear about the staging process so they know what to expect 
    • Be prepared with an idea of the cost of staging (ahem, let’s chat!)
    • Understand the value of the work of your stager (aka know the difference between staging and great staging)
    • Present facts and staging statistics

    BONUS: Before and after photos go a loooong way!

    As a stager, I TOTALLY recognize that the realtor goes to bat for us during their listing presentations. This is why I created my pre-staging package as a way to help realtors nail the conversation, every time. It’s full of staging facts and statistics, before and after photos and includes a pre-staging checklist. And mostly? It’s gonna help you sell that thing for top dollar.

    Click the button to snag yours!

    Thanks so much for reading!

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