No Portfolio? No Problem!

So, you’re just starting out and things are slow, or perhaps the projects you’ve worked on so far just haven’t been the style you want to put out there. Either way, you’re feeling discouraged + not-super keen on sharing what you’ve worked on so far.

I get it, because I’ve been there.

Lucky for you, since I’ve already travelled this road, I found a solution along the way. I can safely promise that once you’ve put these strategies into action, your DMS and inbox will be filling with inquiries.

Building your portfolio on Instagram is easier than you think – with my top tips, you don’t even need clients. Wait, what? Yep.

Start Close to Home: Like, inside it, maybe. After all, your living space is the truest example of your style, AMIRIGHT?! Take photos of the areas of your home that best represent your sense of design. Include full room shots, mixed with detailed shots of cozy corners, nightstands, fireplace mantels, and anything sweet and stylish that makes your eyes linger.

Cool Hunting: Sounds fun, no!? Snap pictures of your favourite coffee shops, that beautiful new restaurant, a cool hotel or airbnb you stayed in – keep design front of mind (as if you don’t already…) while you explore, and when you post about them, be sure to tag those businesses! Not only will this validate your design eye to your ideal audience, it will also help build a sense of community by supporting other businesses. Win, win!

Audit Your Work: Only post photos that best showcase your style. You don’t have to post everything you’ve ever done if it isn’t the type of work you want to put out there. Be selective, and keep your ideal client (and their aesthetic!) in mind.

Ready to take the next step? My Instagram Leads Roadmap will show you how to showcase your portfolio and get quality leads from people who already love you. Just click here to grab yours!